PfizerĪ good explainer video makes an emotional connection right away. The first step in creating effective animated corporate videos is to validate that the theme, script, animation style, and music are an extension of your brand. The subtle use of sound effects also helps to emphasize key points without distracting from the overall message. Lastly, the background music enhances the voiceover and graphics, instead of overpowering them. The script incorporates facts and statistics to support the main points of the video while using plain language to explain the benefits and outcomes of GE’s effort to bring sustainable energy to countries experiencing rapid economic growth. It’s a topic that could easily lose most viewers if presented in a text-heavy, “scientific” format, but instead, the video engages viewers with imagery that paints a picture of the voiceover script. This video from GE does an excellent job of explaining the concept of the impact of economic growth on energy demand. It should visually complement the key points the video is trying to make, and use a style that fits with the company’s overall brand. GEįor a potentially complex topic, it’s vital that the animation serves to simplify, rather than detract from the explanation. Here are five of the best animated corporate videos on the web today, along with some helpful tips on why they work and how to incorporate some of their best elements into a video marketing strategy. So what makes a great animated corporate video? In fact, 84% of consumers have decided to make a purchase after watching a brand video. The good news is that video is a proven medium for boosting viewer engagement. ![]() The window of opportunity to grab and keep the attention of website visitors is shorter than the window of opportunity to keep a goldfish entertained. ![]() Compare that to a goldfish, which has an attention span of nine seconds. The human attention span is estimated at eight seconds. It takes the overarching message of a product or service and distills it into a short, simple video. This is where animated corporate videos shine. It’s no wonder that more businesses than ever are turning to video to communicate with their audiences.Īlthough most people won’t take the time to read paragraph after paragraph of text on a website, they will click on a video link, this includes people internal and external to the business. ![]() The human brain can process images 60,000 times more quickly than it can process text. Animated corporate videos are the talk of the town.
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